About Nadia Alexander
Our Founder
From farmer’s wife to fashion designer.
But she’s also so much more than that. With 14 years of experience in the fashion and beauty sectors, Nadia Alexander has successfully launched and led multiple ventures. She brings deep expertise in brand building, customer experience, and product positioning — and she’s the visionary behind a brand redefining what Scottish fashion can be: luxurious, traceable, values-led.
Based in rural Scotland, Nadia grew up attuned to the land, the seasons, and the importance of stewardship. It was this connection — to place, purpose, and underused potential — that ignited her mission: to create beauty with depth.
Together with her husband Murray, she co-founded Alexander Manufacturing, one of Scotland’s last remaining garment factories. It’s here that every Nadia Alexander piece is designed, cut, and sewn using traceable wool. Her approach to ethical clothing is not a trend — it’s a philosophy. Through the Mause Project, she transforms surplus fleece into elegant, enduring wool clothing, designed to empower women and regenerate local industry.
This is Scottish fashion with soul — rooted in craft, led by values, and made to last.
Our Story
Nadia Alexander's journey began in an unexpected place. As a farmer's wife searching for her own way to belong. Surrounded by the gentle rhythm of rural Scotland, she carried with her a deep love of fashion and beauty that seemed at odds with her new world. But rather than compromise, she began to imagine how the two could unite.
That spark grew into a mission to create a luxury Scottish brand that could honour both land and heritage while speaking to modern women. More than just clothing, it became about collaboration, working with mills, makers, and local artisans to breathe new life into one of Scotland's last garment factories.
Today, every Nadia Alexander piece is cut and sewn within Alexander Manufacturing, the atelier she co-founded with her husband, Murray. It is here that traditional craft is preserved, skills are passed on, and a rare vertical model ensures complete traceability.
This is not simply flock to frock. It is the story of keeping Scottish craft alive, of building something enduring, and of redefining what modern Scottish luxury can be, values-led, elegant, and made to last.
Our Values
Empowered Modernism
Essence: Strength with presence. Confidence through refined design.
Structure with softness. Clean lines with emotional depth. Our aesthetic empowers women to move with purpose and presence — style that reflects your power, rooted in elegance, unafraid to captivate.
Crafted Heritage
Essence: Rooted in Scotland. Made with intention.
From flock to frock, every piece is part of a regenerative story. We honour Scotland’s textile and agricultural legacy by working with local farmers, mills, and makers.
Exceptional Living
Essence: A lifestyle of intentional luxury.
More than clothing, our collections support conscious living — elevating your everyday with purpose, beauty, and joy.
Our Mission
Rooted in Scotland. Refined for the world. Designed to empower.
Nadia Alexander is a modern Scottish luxury fashion house creating distinctive, refined clothing for women and men. We are committed to empowering people through design — with garments that carry strength, sensuality, and substance. Supporting made in Scotland, local makers, regenerative systems, and the future of sustainable craftsmanship.
Our Vision
To be the globally admired Scottish luxury brand — empowering people to live beautifully, consciously, and with purpose.
We see Nadia Alexander as the global voice of modern Scottish fashion — leading a movement where design, craft, and values converge. Our vision is to set a new standard in luxury: one rooted in integrity, shaped by culture, and worn with purpose.
We aim to build a brand that reflects the world we want to live in — where heritage is honoured, sustainability is standard, style is deeply personal, and garments carry meaning across generations.
Our Timeline
There story is unique, home grown and grounded in Scotland, but our ambition travels far and wide.
February 2022
Nadia and Murray Alexander purchase the garment factory in North Lanarkshire, officially founding Alexander Manufacturing with a vision to create sustainable luxury from the ground up. In the same year, they acquire Hancock of Scotland, a luxury heritage outerwear brand, renowned for its exquisite, vulcanised menswear and compelling brand story. Every Hancock piece continues to be handcrafted in Scotland, preserving one of the rarest artisanal techniques in modern fashion and still holds its own in the luxury apparel market.
Spring 2023
The launch of The Mause Project. In collaboration with HD Wool, Laxtons, and Macnaughtons, the team develops the distinctive Mause cloth, a refined blend of Texel Mule and Bluefaced Leicester fleece from Murrays own flock, is woven into a fabric that carries both heritage and modernity.
January 2024
Alexander Manufacturing creates bespoke tailoring for Team GB, further establishing its technical capability and craftsmanship credentials. Nadia personally travels to Birmingham to ensure each athlete’s fit is perfected.
October 2024
The Nadia Alexander brand is born. The first capsule collection debuts in Paris, introducing the flock to frock philosophy to the international stage.
September 2025
The official launch of the Nadia Alexander website, offering direct-to-consumer luxury clothing made exclusively in Scotland. Alongside this, the brand begins its international retail strategy — with Japan as its first overseas market.
Our Craftsmanship
Crafted in Scotland. From flock to frock.
Every Nadia Alexander piece begins at our family farm and is finished just a few hours away in North Lanarkshire, inside our own factory — Alexander Manufacturing. We are one of the only vertically integrated fashion brands in the UK, with full control over sourcing, weaving, tailoring, and finishing.
Our in-house team of artisans cut, stitch, wax, and finish each garment by hand. The wool used in our collections comes from the Mause Project — surplus fleece rescued from the Scottish farming system and spun into luxury cloth with exceptional texture and traceable wool provenance.
We work in small seasonal batches, using Mause farm wool to create refined silhouettes designed for longevity. From the weight of the fabric to the precision of each seam, our wool clothing is engineered for a timeless fit and enduring wear.
This is artisan fashion rooted in land, community, and quiet precision. Every piece reflects our belief that craftsmanship should be local, human-led, and uncompromising in quality. From signature tailoring to limited-edition outerwear, we make wool clothing that honours your values — and holds its shape for seasons to come.
This is what we mean by flock to frock: a new kind of luxury, shaped by integrity and made to last.
People & Transparency
At Nadia Alexander, transparency means celebrating people — not just processes.
Our garments are not just made in Scotland — they are made by people we know, in a factory we own. From cutters to machinists to finishers, our in-house team at Alexander Manufacturing are the hands behind every stitch.
We believe that true transparency isn’t just about materials — it’s about stories, relationships, and shared values. That’s why every piece comes with a journey. You’ll know where it came from, who made it, and how it was created.
We work exclusively with regional partners — from the wool on our own farm, to the mills that help us spin it — ensuring every step honours the land, the craft, and the community.
Through open storytelling, process films, and studio spotlights, we invite you into our world — not just to wear your values, but to see them in action.
Because traceable wool isn’t just a label — it’s a promise.
Wool clothing is not only our product — it’s our pride, and our people make it possible.